ESPN Player brings the ICC Cricket World Cup to fans

ICC Media Release
Thu, Feb 24, 2011 4:47 PM

ESPN Player, the sports media company's live and on demand video service throughout Europe, will provide cricket fans with coverage of all 49 matches taking place during the ICC Cricket World Cup 2011*. ESPN Player will stream matches - both live and on-demand - throughout the tournament which begun on 19 February until and including the final on 2 April. The service will be available to cricket fans in Europe (except the UK and Ireland).

ESPN is offering several packages to cater for all cricket fans. Users can purchase a tournament pass for ?14.99 (Europe). Alternatively, a day pass is available for ? 1.99 (Europe).

Sports fans can access the ICC Cricket World Cup coverage on ESPN Player, by visiting:

Tom Gleeson, vice president, digital media, ESPN International, said: "Cricket is growing as a global sport, and by delivering live and on demand coverage of the ICC Cricket World Cup to fans across Europe and Japan through ESPN Player, we are making good on our mission to serve sports fans around the world. Our coverage on ESPN Player, along with our ESPNcricinfo coverage and newly-launched ESPNcricinfo mobile app all complement each other"

Manu Sawhney, Managing Director, ESPN STAR Sports, the global production and broadcast partner of International Cricket Council and the global rights holder of ICC events: "We are delighted that ESPNCricinfo will be streaming the ICC Cricket World Cup matches into continental Europe and Japan, building on our recent success with Twenty20 cricket in driving growth and interest in the world's second biggest sport into Europe. We look forward to seeing 50 over cricket becoming just a successful in this new region of growth for international cricket."

Additionally, ICC Europe will be promoting ESPN Player's coverage of the tournament on its website and in communications to member countries and clubs.

Richard Holdsworth, ICC Regional Development Manager Europe is delighted with the partnership: "We are extremely pleased that ESPN is broadcasting the ICC Cricket World Cup on their Player throughout Europe; this is an important opportunity for all our 30 member countries and 12 prospective members to promote and develop the game in Europe and the ESPN Player is a great aide for us to do this" said Holdsworth.

ESPN Player provides sports fans with live and on-demand sports action from the US and Europe online. ESPN Player features more than 1500 live events and thousands of hours of live an on-demand sport, including but not limited to cricket, US College Football, US College Basketball and the National Hockey League.

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