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Netherlands sign four-year exclusive sponsorship deal with leading Dutch bank

Fri, Jan 6, 2012 4:49 PM


Netherlands sign four-year exclusive sponsorship deal with leading Dutch bank
Royal Dutch Cricket Association (KNCB) today signed an exclusive four year sponsorship agreement with leading Dutch bank ABN AMRO which will run until the end of 2015.

This deal will support the national team's preparation for the next ICC Cricket World Cup 2015, hosted by Australia and New Zealand. The sponsorship deal will have many benefits to the KNCB to increase its participation in top level cricket fixtures around the world, as well as develop high quality training and playing facilities in the Netherlands.

Richard's Cox, CEO of KNCB is delighted by the prospect of having signed the deal and how it can benefit Dutch cricket; "We are delighted to be able to secure this deal which also provides us with a two-fold opportunity. Firstly we will be able to offer considerably more full-time playing contracts to our players and effectively turn "professional" for the foreseeable four years and beyond and secondly we will be able to offer a career path for our best young cricketers in our development programmes in to the National Team.

"This is a significant sea-change for the future of Dutch Cricket and is the fruits of many months of work by Team Manager Ed van Nierop and the KNCB," concluded Cox.

In addition to boosting the team's ranking among major cricketing nations, it is hoped that the sponsorship will set the scene for the team?s best ever performance in the ICC Cricket World Cup in 2015.

The KNCB Chairman, Marc Asselbergs is equally delighted by sealing the deal; "This agreement, which will run up to and beyond the 2015 World Cup, should help the KNCB keep Dutch cricket at the top of the world game. I'm convinced that both ABN AMRO and KNCB will benefit greatly from this partnership."

Ernst Boekhorst, ABN AMRO's Sponsoring & Events Manager is extremely happy with deal as he commented; "The sponsorship agreement with the KNCB will help increase ABN AMRO's international visibility and we look forward to supporting the Dutch cricket team's ambitious plans in the lead up to the next ICC World Cup," said Boekhorst.



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