Cricket for Good Roundtable sparks great discussion at Beyond Sport summit

Tue, Jul 24, 2012 4:42 PM

Today, experts and delegates from across the sporting sector were brought together at the Beyond Sport summit in London for the Cricket for Good roundtable hosted by ICC.

The roundtable’s aim was to bring together delegates to share their experiences and expertise of how to use cricket’s unique assets to help develop opportunities for young people and adults through cricket.

There was an opening introduction by the new ICC President Alan Isaac, who has been visiting European member countries Ireland and Scotland in the last two weeks to see the progress of the ICC Development Programme within two of Europe’s three high performing countries.

A panel of experts led the way discussing the importance of using cricket as a vehicle for social and personal change. On the panel were Adam Hall, International Development Manager for Cricket for Change, Charlie van Exter, manager of Barclays Spaces for Sports, Yashvinee Narechania, Senior Development Manager at Room to Read and Ebony- Jewel Rainford-Brent, England Women’s Cricket World Cup Winner.

Ebony-Jewel Rainford Brent spoke about how cricket helped her focus on something when her brother was murdered when she was a child. When the London Community Cricket Association (now Cricket for Change) came into her school and introduced her to the sport, her interest level wasn’t particularly high, but after she started participating, it gave her something to latch on to and therefore gave her opportunities she may never have had.

Following on from the panel there were two rounds of topical break-out sessions Using cricket as a platform for social communication led by WASH United; Addressing social issues in urban areas through cricket led by Street Chance; Using cricket’s assets for social good in non-traditional markets led by ICC; and Building multi-sector partnerships through cricket-for-development led by UK Sport.

The discussions brought up some enthusiastic debate on how cricket can learn from business especially in its Governance, and how those involved in cricket as a tool for development can support social change and encourage greater participation. The challenge of promoting cricket to a market that is not interested in the game was discussed and there was discussion around how those in the game need to be more creative about what and how they promote the game.

Good practice and positive case studies were shared by many agencies where cricket has changed lives and brought communities together, including the Cricket4Peace project which was presented by George Sheader from the Israel Cricket Association and Tami Hay from Peres Centre for Peace, who explained how the sport is bringing together Jewish and Palestinian children.

Other delegates included representatives from Cricket Without Boundaries, The Cricket Foundation, The Lords Taverners, Commonwealth Games Canada, UNICEF, UN Aids and Marylebone Cricket Club.

The ICC will be planning a follow up workshop in the near future to continue the sharing and dissemination in this important area.

ICC Europe Members

Follow ICC EUROPE on

ICC Europe on Facebook


Latest News

ICC Regions


ICC Europe
The England and Wales Cricket Board,
Lord's Cricket Ground, St John's Wood
London, NW8 8QZ.
Tel: + 44 (0)20 7432 1200