KNCB seals new deal

Fri, Jan 4, 2013 2:14 PM

KNCB seals new deal
KNCB today announced a 5 figure re-negotiated sponsorship deal with kit Supplier Surridge Sports.

The deal which runs for 3 years to the end of 2015 includes fully sponsored clothing for the Mens National Team in the event that it qualifies for the 2014 T20 World Cup as well as the 2015 World Cup.

Surridge will continue to supply clothing for the Dutch Lions and Lionesses, as well as replica kit and team wear sales for clubs schools and other organisations. These items can be purchased through the new KNCB-Surridge on-line store, which will be launched in March 2013 by web shop partner Kalibazaar just prior to the new cricket season. Under the terms of the deal Surridge will also offer a full range of cricket equipment, coaching equipment and balls, all of which will be available through the on-line portal with secure payments provided by Paypoint. All orders will be picked and embroidered to order in 24-48 hours and dispatched using a traceable courier service.

Finally this will be of much added value in re-promoting the sponsor brands such as ABN AMRO to the replica market across the world and brings the KNCB in line with many other commercial cricket operations across the UK and the world at large

Surridge Director Charles Lord commented "I am delighted with the news that we are renewing our kit sponsorship supply deal with KNCB. This is a testament to our relationship and how both organisations have developed well together over the past few years. The development continues and I look forward to
working together again over the next 3 years.'

KNCB CEO Richard Cox said "this is an excellent move for all of the teams and organisations within the KNCB and for the first time includes a healthy 3 year kit sponsorship profile for the organisation in what is a difficult economic climate together with an incentive programme built-in.

When putting 13 male and female teams through training and match-play throughout the year it is vitally important that they look and feel the part and this new deal together with the on-line store caters for pretty much everyone - we are delighted to be continuing our long running association with Surridge"

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